The Kootenay Ice made a bold statement on Monday afternoon, declaring that a “new ice age is officially underway” and releasing a trio of new logos.
The new primary mark, which has been rapidly shared on social media, features a fierce-looking yeti in black, white and blue with a red tongue and the letters I-C-E hidden in blue shading along the logo’s jaw line.
The logo package also includes a secondary mark, featuring the yeti poking through the letter ‘C’ in a cage that features the word ICE in large letters, and a new wordmark.
The new logos were released on the first day of new owners Greg Fettes and Matt Cockell official takeover of the club. On April 27, the WHL Board of Governors voted unanimously to approve the ownership transfer after the Chynoweth family agreed to sell the team to the pair of Winnipeg investors in March.
According to a press release from the team, “the new ownership group has promised a fresh start for the community and is excited to unveil a new look for the 2017-2018 season.”
The new logo replaced a primary logo featuring a yeti holding a hockey stick in front of a mountain which the franchise had used since its inception in 1996 as the Edmonton Ice.
“The future is now. We see tremendous opportunity to engage the community and create an experience that our players and fans will embrace and have fun with,” said President and General Manager Matt Cockell in the Ice’s release. “It is a very exciting time.”
“This is the City of Cranbrook and East Kootenay Region’s team,” he added. “We are approaching every decision with that in mind. This is ICE Country and the community will be the driving force behind their team”.
New home and away uniforms will be unveiled by the franchise at a later date.