A new video from the Summerland Chamber of Commerce is promoting the benefits of shopping locally.
The video was unveiled at the 77th annual Summerland Business and Community Awards. Since that time, it has been viewed more than 7,000 times and shared more than 200 times.
The video was created by ET2media and is narrated by former Miss Summerland Maddy Campbell. The cost was shared by the municipality.
“For residents who currently do a lot of shopping outside the community, we want to encourage them to move some of their buying to a Summerland business,” chamber president Arlene Fenrich said. “Even 10 per cent can make a significant difference in the community. And for those who do most of their shopping locally, thank you. As this video shows, it makes a huge difference in the lives of real people.”
Christine Pektau, executive director of the chamber, said $68 out of every $100 spent locally will recirculate in the community.
“What is the real local impact of keeping our dollars in Summerland?” she asked. “Who are the people and organizations that benefit when we buy goods and services from Summerland businesses?”