A proposal to pursue a promotional video with a U.S. television show has received approval, but only in part.
The idea of acquiring a video to attract new residents, businesses and tourists to the community has received full support from all organizations involved, writes Lana Fitt, manager of the Salmon Arm Economic Development Society, in a submission to the Observer.
However, pursuing a promotion with the Today in America show, while an option for distributing the footage, is not a definite.
“As a working group, we will continue to meet to establish our message/story, identify shoot locations, assess our target markets and identify the most productive medium for reaching the target audience. Once this work is complete, we will then determine the best organization and method for producing and distributing the footage. The Today in America Show remains a consideration.”
She notes that exploration of the Today in America marketing proposal represents the first time that the eight participating community organizations have come together to work on a joint economic development project.
“This presents an opportunity to access a breadth of expertise including the board, staff and memberships of each organization, thus ensuring a successful outcome for Salmon Arm.”
Working with economic development to investigate the plan to create a five-minute video to run on the Today In America show were: Salmon Arm Chamber of Commerce, Shuswap Hospital Foundation, Shuswap Tourism, Downtown Salmon Arm, Community Futures Shuswap and SCIP (Shuswap Construction Industry Professionals), each of whom committed $2,000 to the project. The City of Salmon Arm agreed to contribute up to $10,800.