Regional District of Nanaimo votes against name change

NANAIMO – Cost and staff time cited as reason to abandon rebranding.

The Regional District of Nanaimo board has voted against changing its name.

Directors requested a report detailing the process of rebranding the regional district in late January. On Tuesday, staff detailed its recommendations, including the addition of $100,000 in the 2017 budget for a consultant.

Other potential costs included a minimum of $6,000 for a coat of arms redesign and upwards of $300,000 if the regional district were to change items such as signage, publications and website all at once, as opposed to incrementally.

Ian Thorpe, board vice-chairman and Nanaimo director, was among those voicing dissent.

“Having read this, I just don’t see it being worth the staff time, the costs and the bother of going down this road, so I don’t think I would be prepared to accept or support these recommendations,” said Thorpe.

Nanaimo News Bulletin

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