The City of Penticton has launched a new marketing plan for the city’s airport.
Despite current provincial health orders restricting non-essential travel outside of one’s local health authority, Penticton has launched a new website and social media channels highlighting the Penticton Airport (YYF).
The new website, yyf.penticton.ca, highlights the advantages of choosing YYF for future air travel, the city said in a news release.
The website also aims to raise awareness of other key operations that are based at the airport, including emergency response services.
“Penticton Airport is the gateway to the South Okanagan, providing a vital connection for residents, visitors and businesses,” said the city’s economic development manager Carly Lewis. “By demonstrating the many advantages to flying into or out of YYF, we aim to build the profile of Penticton Airport as the airport of choice for future travel, while ensuring YYF continues to be on the radar for commercial carriers in the years to come.”
The website promotes the advantages of choosing to fly out of YYF, including $3 a day parking, quick access to the airport from anywhere in Penticton as well as the newly renovated terminal.
Airlines that serve YYF include Air Canada Express, Pacific Coastal Airlines and WestJet Encore, with direct flights available between Vancouver, Calgary and Edmonton (as of June 24), currently providing services for essential travellers.
The website features interactive arrival and departure aircraft updates, details about parking and transportation, and information regarding health and safety requirements, security and baggage, pet travel, accessibility and more.
There are also resources and dedicated pages for the aviation community.
In addition to being certified for scheduled commercial airline operations, the Penticton Airport is a base for BC Wildfire Service, PEP Air and Civil Air Search and Rescue, flight training schools, flight tours and charters, and general aviation enthusiasts, including the Penticton Flying Club.
The airport is located in the traditional territory of the SnPink’tn (Penticton Indian Band), and is owned and operated by Transport Canada.
Anyone who is interested in the airport is encouraged to follow the city’s new social media channels @yyfpenticton.
“It was 80 years ago when the first aircraft touched down at Penticton Airport. The airport has long been an essential part of our community, and we’re so grateful for all the economic and social benefits it provides,” said mayor John Vassilaki. “We should be very proud of YYF and continue to support the airport, ensuring it’s part of our local fabric for decades to come.”