CRD seeks young Oak Bay video makers for ‘Don’t Drug and Drive’ campaign

Creators of the best 60-second video ads win their choice of a MacBook, a Surface Pro tablet, or an iPad Pro

  • Mar. 23, 2017 6:00 a.m.

The CRD Traffic Safety Commission launched a new campaign to address the risks associated with drug impaired driving.

Young Oak Bay videographers and schools can provide creativity, insight and technical skills into creating compelling videos aimed at raising awareness.

As part of the commission’s “Don’t Drug and Drive” video contest, creators of the best 60-second video ads win their choice of a MacBook, a Surface Pro tablet, or an iPad Pro, as will the school whose students submit the most entries.

“Young people can provide important insights into societal challenges,” said Colin Plant, CRD Traffic Safety Commission chair. “The Commission believes that inviting our region’s youth to come up with messages that resonate with their peers is an effective way to reduce the increasing numbers of deaths and injuries resulting from crashes caused by drivers who were high.”

The Commission’s “Don’t Drug and Drive” video contest is open to young people who are residents of the CRD, in two age groups – 18 and under, and 19 to 25. First and second prizes will be awarded in both categories, and the high school whose students submit the most entries will also win their choice of a MacBook, Surface Pro, or iPad Pro.

Potential entrants will be invited to attend a professional creative briefing by CTV Vancouver Island on April 28. Entrants will also be given access to police and medical statistics on drugged driving. For complete contest rules, visit CRDtrafficSafety.ca. The deadline for entries is May 19.

 

Oak Bay News