Save-On-Foods is offering a $25 dollar reward to customers that they can use to purchase groceries at the local store, or pay it forward.
In response to involvement in industry-wide bread price fixing, Loblaw Companies Ltd. opened registration for its own $25 dollar gift card earlier this month.
Save-On-Foods President Darrell Jones said that while the company wasn’t involved it will also hand out a $25 “shopping incentive” because customers could have been indirectly impacted.
“One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers,” wrote Jones in the statement posted to Facebook on Jan. 9. “We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program.”
To qualify for the reward, customers must have an active More Rewards card as of Dec. 31, 2017, and have purchased bread from Save-On-Foods in the last 14 years.
There’s also a second option with what to do with the gift card:
“And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank,” Jones added. “You have a right to choose how you spend your grocery shopping dollars.”
In that case the Ladysmith’s Food Bank run by the Ladysmith Resources Centre Association would directly benefit.
Those who sign up for the reward must also consent to receive emails from the More Rewards loyalty-program.
Save-On-Foods is part of the Overwaitea Food Group and operates stores in Alberta, British Columbia, Manitoba, Saskatchewan and the Yukon.
For information on how to register, please go to https://www.morerewards.ca/25