New boss for Predator Ridge

Wesbild Holdings/Predator Ridge appoints Brad Pelletier as vice president

There’s new local leadership for a development company that has considerable presence in Vernon.

Wesbild Holdings, parent company of Predator Ridge Resort, has appointed Brad Pelletier as vice-president for the Okanagan region.

In his position, Pelletier will focus on all aspects pertaining to projects and operations the company oversees in the Okanagan Valley.

“Brad brings a great deal of enthusiasm to the table along with a strong track record in operations, leadership, sales and marketing,” said  Kevin Layden, Wesbild president and chief executive officer.

“We are confident that his knowledge and experience will be an asset to Predator Ridge’s operations.”

Pelletier was most recently the vice-president of the Kelowna region for Melcor Developments and served as president of Melcor Lakeside based in Kelowna.


Prior to his position at Melcor, Pelletier was the senior vice-president and managing director for IMG Canada.



Vernon Morning Star