Going forward, Cermaq will focus solely in fish farming and will be using Cermaq as the name for its fish farming operations.
“We are excited about this change. We have always been proud to be part of the Cermaq group, which has an excellent reputation worldwide for transparency and sustainability,” says Fernando Villarroel, managing director of Mainstream Canada. “Adopting the Cermaq name will unite us as a fish farming group.”
The Mainstream name will continue as a brand for now.
The changes will be implemented in the near future.
“Cermaq is a well-established name, and a common name will strengthen our global operations,” says Cermaq Chief Executive Officer Jon Hindar.
Following the sale of the feed division EWOS, which was completed Oct. 31, Cermaq will focus on fish farming only and will utilize the strengths found in one common name.
“With this change, Cermaq will be unified and will be able to take advantage of the opportunities of being focused solely on fish farming,” says Hindar.
Cermaq is one of the world’s largest farmers of salmon and trout, with operations in Norway, Chile and Canada. The farming operations have been built on acquisitions and organic growth.
Cermaq will announce its new strategy at the Cermaq’s Capital Markets Day in Chile at the end of November.