The winning marketing team from Guildford Town Centre.

The winning marketing team from Guildford Town Centre.

GTC marketers win international award

2014 Maple Leaf Gold Award for Marketing Excellence in the Grand Opening, Expansion & Renovation category for its 'Yours GTC' campaign.

The International Council of Shopping Centers (ICSC) has announced its recipients for the 2014 Canadian Shopping Centre Global Awards.

Guildford Town Centre (GTC)  was awarded a 2014 Maple Leaf Gold Award for Marketing Excellence in the Grand Opening, Expansion & Renovation category for its “Yours GTC” campaign.

GTC launched its recent $280-million redevelopment with a grand opening that sought to regain shoppers sales; a comprehensive advertising campaign; cirque-style entertainment; a $52,000 contest giveaway; and luxury gift with purchase. The strategy helped attract 320,000 shoppers over the six-day celebration.

Professional recognition was given to: Rosavel Scott, marketing director, Guildford Town Centre/Ivanhoé Cambridge; Petra Barker, public and community relations manager, Guildford Town Centre/Ivanhoé Cambridge; Peggy Howard, general manager, Guildford Town Centre/Ivanhoé Cambridge; Belinda Davidson, vice-president, strategic marketing-operations, Western region, Ivanhoé Cambridge; and Debbie Berschling and Jeff Cohn, senior account director and president and CEO, COHN Marketing.

GTC is now  eligible to win ICSC’s VIVA Best-of-the-Best Award in 2015, which recognizes the shopping centre industry’s most cutting-edge properties.

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