Fifth Street’s newest clothing store announces its brand ambassador. Fiction will be working with Billy Strachan to promote its clothing and accessories.
The store, which opened in March, offers hip, affordable and chic products. Most items are less than $50.
Colorful printed skirts, dresses and blouses have been big sellers among the ladies while men have taken to threadless t-shirts, and basics from American Apparel and Alternative Apparel.
The store did grad fashion shows for Isfeld and Highland secondary schools, without the help of advertising. That is about to change.
After completing his MBA abroad, Strachan returned to the Comox Valley determined to put his education and experience to use. He will do just that as Fiction’s brand ambassador.
“Small businesses add flavour to the community and provide the backbone of the local economy,” Strachan said. “My aim is to make this local business thrive using an exciting guerilla marketing technique.”
Fiction’s manager, Anna Palumbo, welcomes the initiative.
“This is a way to promote the store without wasting money on advertising that fails to truly connect with people,” she said.
Fiction is located at 237 5th St. in Courtenay. Call (250) 331-0747.