Flyerland teams with Black
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Updated: June 28, 2009 4:22 PM
Flyerland.ca, Canada’s leading provider of online flyers, has extended its reach across Canada through two recently announced partnerships with Black Press and Sing Tao Canada. These partnerships will allow Flyerland.ca to leverage the Black Press and Sing Tao community newspapers and local web portals to drive traffic to the site.
“Consumers are thinking about how to save money. Whether it’s by cutting back, or finding the best deals, consumers are feeling empowered to make the most of every dollar they spend,” said Debbie Frye, Flyerland.ca. general manager.
“These partnerships will allow us to give Canadian consumers more of what they already love – flyers, coupons and deals.”
According to comScore, a company which provides marketing data to many of the Internet’s largest businesses, online coupon advertising is one of the fastest growing market segments online. And with more than 80 percent of major Canadian retailers making their flyers available at Flyerland.ca, consumers are able to find deals that are specific to their location.
Flyerland.ca has more than 100,000 registered members, double since October 2008. Monthly visitors are tracking at more than 412,000. With deals, coupons, catalogues and online flyers from leading retailers including Wal-Mart, Loblaws, Shoppers Drug Mart and The Forzani Group Banners, the site is averaging 10 million page views each month.
“The pace of growth is exciting as people hunger for ways to save,” said Candy Hodson, senior vice-president of marketing at Black Press.
“Through partnerships with leading, high-growth companies like Flyerland.ca, we are able to offer great value to our readers while showcasing some of our best advertisers,” she said.
Flyerland.ca is home to flyers, deals and coupons from more than 80 per cent of major Canadian retailers.
Currently celebrating its first anniversary, Flyerland.ca is a division of Metroland Media Group Ltd. and the number one online destination for flyers, coupons and deals.
Black Press is Canada’s largest privately held newspaper company with more than 75 titles and associated websites in British Columbia and Alberta. It also operates 15 press centres as well as newspapers in Washington State, Ohio and Hawaii.
See: www.Flyerland.ca, and www.blackpress.ca.
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