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Oregon Ducks will go flamingo PINK for Breast Cancer Awareness month
The Oregon Ducks are the most stylish team in college football. Well, in sports. I don't need to source that or provide a *footnote. It's a fact. Indisputable. Saying the Ducks are the kings of athletic fashion is like saying Wayne Gretzky is the greatest hockey player of all-time or Kleenex is the only kind of kleenex. He is, it is, and the Ducks are, too.
And so, in a month when the NFL rallies its hues to support breast cancer awareness and research, the Ducks and Nike are doing the same, and Oregon will take the field this Saturday in bring pink (PINK!) helmets, socks, shoes, and gloves in their game against Washington State.
Coming together in support of a common cause, the University of Oregon will rally a larger team to battle one opponent that touches us all: cancer. The Ducks will take the field on Saturday wearing uniforms to honor cancer survivors and help raise money for the fight against women's cancers.
"Cancer has touched so many lives and hopefully, together with Nike and the Kay Yow Cancer Fund, we can help create awareness and help raise money for the fight against women's cancers" said Oregon Football Head Coach Mark Helfrich. "It is an honor to join Coach Yow's team in a fight that unites us all."
According to a report from Business Insider on Tuesday – sourcing ESPN's Darren Rovell – only about 8.01 per cent of all royalties from the NFL's pink gear – which is sold in stores and online – goes towards cancer research.
from the report:
... for every $100 in pink merchandise sold, $12.50 goes to the NFL. Of that, $11.25 goes to the American Cancer Society (ACS) and the NFL keeps the rest. The remaining money is then divided up by the company that makes the merchandise (37.5%) and the company that sells the merchandise (50.0%), which is often the NFL and the individual teams.
Then consider that only 71.2% of money the ACS receives goes towards research and cancer programs.
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research (see right).
*There's no footnote waiting for you here. I told you.