Advertising claims right on the money

Your advertisers may be pleased to know that people actually do read those flyers included in your newspaper.

Today I was browsing through the news when this food ad caught my eye, “organic, grain free, novel proteins, urinary health, skin and coat, weight maintenance and sensitive stomach,” so I’m thinking this is just the kind of food I have been looking for.

I was particularly interested in the “skin & coat” reference since I have recently noticed some wrinkles and my hair seems to be falling out. The bottom of the ad even included, “great taste  guaranteed.” The flyer was from a big-box pet store.

People have joked  about retired indigent seniors eating pet food but I think the joke may be on us since I see no such claims being made by my grocery store.

Patrick MacKinnon


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