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Death-knell of the CBC can’t come soon enough
Imagine something you can’t stand: religion, country or pop music... maybe some death metal.
How about some liberal or conservative talk radio? Pro-gun or anti-abortion anyone?
Now, how would you feel if your tax dollars went to subsidize radio or television broadcasting that supported what you feel is essentially worthless?
That’s the CBC to me.
The CBC lost hockey to private broadcasters, and earlier this month announced its plans to shed 647 employees in the next two years.
My Facebook feed erupted with a ton of pro-CBC posts.
And there I was having animated debates about why the CBC should be un-funded by government entirely, and be left to sink or fly on the quality of its content.
The CBC hasn’t been relevant to me in more than 35 years.
As a very young kid I watched The Beachcombers, and followed the antics of Nick Adonidas and Relic as they tried to get logs off beaches.
Why? Because I didn’t know any better.
Pulling a log off a beach with ropes and a boat seems pretty cool when you’re seven.
But now, CBC broadcasting is special interest programming regardless of when you tune in to your radio (a dinosaur in this day and age, by the way) or television.
It appeals to a certain demographic of people who still cling to the ridiculous idea that the CBC somehow provides a “Canadian identity,” that’s so important it needs to be funded by us and fed to us.
All that is complete B.S.
The CBC has never been more irrelevant.
I’ll quote this from the CBC’s own reporting on its impending demise:
“Meanwhile, a softening of the advertising market and CBC’s poor performance in attracting the important 25-54 age demographic to its prime-time TV schedule represented a $47-million hit to the network’s revenue.”
Allow me to decipher what this means for anyone who can’t figure it out. No one in the key demo gives a crap about the CBC.
And the choice of words in CBC’s own reporting is pathetic: “a softening” might be appropriate if your budget was in the multiple billions of dollars, but when it’s not — and you’re looking at a $47-million shortfall in expected revenue -—the writing is on the wall.
The CBC is D-U-N, done. It couldn’t happen soon enough.
Why are my tax dollars going to produce some disposable Canadian-centric dramas that are then sold to other networks (at gutter prices) that need filler?
The Rez? Who cares. Some drama about ranches and some stuff in oil country? GTFO.
Anne of Green Gables? I think my Granny might have been a fan.
A national broadcaster can’t simply be funded to its death when the equivalent of all it has to offer is “The Log Driver’s Waltz.”
We all know what would happen if the CBC’s future was left to the open market: the doors would be closed tomorrow.
Jay Siska writes monthly in the News Leader Pictorial. Reach him at firstname.lastname@example.org.