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Hyack rebrands itself as Festivals New West

The Hyack Festival Association, reeling from controversy and confrontation with many of its members and with city hall, is rebranding itself as Festivals New West.

The association, which has been working on a re-branding for two years, announced an update of its name and image with a soft launch on Thursday in what it believes will attract a broader audience. In his report to the board in September, former executive director Douglas Smith noted the re-branding was adopted in January.

President Gavin Palmer said the organization "wanted to enter the New Year with a truly fresh and invigorated association … We consider this a working platform on which to build a new, more relevant Hyack in the years ahead. We wanted people to know that we listened to what they had to say and did something concrete about it."

Also, Hyack will be continuing its Ambassador Program and is looking for young women between 16 and 21  who live in New Westminster for its 2014 edition.

There will be an information night for interested applicants at the Hyack office, 204 Sixth St., on Wednesday, Dec. 11, 7 p.m. The current Miss New Westminster Ambassador Amanda Zacharuk and her team of ambassadors will be there to share their experiences.

Registration forms are also available online at hyack.bc.ca or by calling the office before the Dec. 18 deadline at 604-522-6894. Any questons can be sent to board director Marjorie Ashdown or events@hyack.bc.ca.

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