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City chooses new brand
The city has been branded.
Five councilors agreed on the design for a new city watermark—or logo—that will identify the city moving forward.
Using design choices created by graphic designer Shelley Ackerman, council had pushed for a simpler design, one that would be more recognizable and still contain some of the graphic elements representative of the modern Rossland.
Tourism Rossland received a grant from Kootenay Rockies Tourism Community Opportunities Fund for the Rossland wide branding project. The board of Tourism Rossland approved use of the grant towards the costs of the city's (chamber's and library's) individual branding work.
Ackerman had come forward with two new designs for council's approval, the other using a wheel design, with half of it a snowflake and the other a mountain bike wheel. That design was rejected.
The word mark design is an identifying logo or stamp that would be used on the city's website, letterhead, email signatures, truck stickers and on business cards as stock was depleted.
Part of the city-wide branding project, the other parties in the project—including Tourism Rossland, the Rossland Chamber of Commerce and the Rossland Public Library—had approved the designs as presented.
The style of the brand was made to match the new sign the city had placed at its entranceways. That entranceway design was decided upon through a public process.
New business cards would cost $710 for 10 boxes, while 22 new truck decals would be $407, costing the City $1,117 to change the design.