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Council debates Trans-Canada Highway 'Jumbotron' for Revelstoke

We couldn
We couldn't find an image of Salmon Arm's LED sign, so we substituted this sign from Times Square in New York City.
— image credit: Creative Commons licensed image by JasonParis

Should the City of Revelstoke build a giant LED TV screen somewhere near the Trans-Canada Highway to attract visitors into the community?

City council wrestled with the idea at their Dec. 11 meeting after the City of Revelstoke's Economic Development Commission made the recommendation.

Their inspiration? Salmon Arm has a similar large LED screen in front of a community facility there.

The commission wants to display information about, "community events, local attractions and amenities [and] road closures," wrote economic development director Alan Mason in a report to council.

The idea didn't light up council.

"The initial reaction is over my dead body," said Coun. Chris Johnston, who called the Salmon Arm sign "an obscenity."

"I think it is totally contrary to what Revelstoke is trying to portray," he added.

Coun. Gary Starling agreed, calling Salmon Arm's sign "atrocious."

Despite the swift kicks, the plan didn't quite fall off the table. Council referred the idea to the city's planning department, asking them to explore options and suggestions for a sign or something that would achieve a similar purpose.

Coun. Tony Scarcella supported trying to find some kind of signage option. "I think it would be good for tourism in Revelstoke," he said.

The referral to the planning department means they'll write up some kind of report and council will likely debate their recommendations sometime in the future.

 

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