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The Awesomeness That Is Vancouver's High on Life and SundayFundayz
Thailand. Europe. Vancouver?
If you're taking a trip somewhere – anywhere – exotic or extreme, you may have stumbled across SundayFundayz's YouTube channel. Personally, I found it while looking for videos about The Pink Palace, that epic party-only hostel in Corfu, Greece. And like anything worth watching on YouTube, I had run through a good four hours of footage by the time I realized it was dark outside and I had wasted by day.
SundayFundayz is a travel blog and vlog starring the crew behind Vancouver-based apparel company High on Life and their motto is simple: If you can, you should.
Judging by the channel, they travel the world and enjoy themselves. They get it on camera and they're good at Final Cut. It's part wanderlust, but also probably ingenious marketing. High on Life has – through it's channel and the rest of its "editorial" coverage – created and promoted both a lifestyle and a brand, and done it all at the same time. That sort of authentic, barely forced but entirely intentional synergy is the goal of any company's marketing place, especially now.
Social media is about social and media. Duh. But very few who need to pull it off properly actually can.
SundayFundayz made the rounds in B.C. recently with its 'Keeping People Company' social experiment. On December 22, the crew posted their 'Serenading People' video, where they sang the Lumineers' 'Ho Hey' to anyone in their proximity.
And over the past three weeks, they've either been in Thailand or they've been posting about it.
Check it out, and enjoy: