Lifestyles

WATCH: Filmmaker Casey Neistat's newest opus gives $25,000 to Philippines' relief

Guerilla film maker Casey Neistat took a $25,000 ad budget to the typhoon-ravaged areas of the Philippines. - YouTube screenshot (CaseyNeistat)
Guerilla film maker Casey Neistat took a $25,000 ad budget to the typhoon-ravaged areas of the Philippines.
— image credit: YouTube screenshot (CaseyNeistat)

Casey Neistat has quite the portfolio.

His films – really commercials, although they're categorized as unbranded – have taken him around the world and launched him into YouTube's viral orbit. He most famous work has been done on the dime of his employers, which now include 20th Century Fox.

Neistat's most recent down-to-earth marketing work saw him take the $25,000 Fox paid him for an ad campaign for the studio's film The Secret Life of Walter Mitty, starring Ben Stiller, and spend it on filmed relief in the Philippines.

The area was ravaged by Typhoon Haiyan in November. With the ad's budget, Neistat's video claims he and his crew were able to provide over 10,000 meals and provide tools to 35 villages.

WATCH it below:

Neistat's previous work includes his perhaps most-famous film, an ad for Coca-Cola titled 'Make It Count', and his CLA Project for Mercedes-Benz.

Last July, Neistat told AdWeek he strives to make his films about him and others like him, not necessarily the brands he's representing.

"I'm pretty unapologetic about that. As a viewer, I care about people, I care about characters, I care about perspective. Why do I give a shit about a car? Why do I give a shit about a pair of sneakers or an electronic bracelet that tracks how much energy I use? I need to invest myself in someone. All of my work is character-driven, and I'm always the lead character. If people care about me, then they'll probably care about what I have to say."

Neistat is 31 years old and listed on AdWeek as a "freelance commercial director".

Make It Count for Nike:

The Mercedes CLA Project:

Interview with AdWeek – 'How To Travel the World on Nike's Dime'

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