VIDEO: How do you make the world love broccoli?

Apparently, not everyone's crazy about broccoli. Well, that's probably not true... because some people hate it and, therefore, are crazy about it in another way.

In the above video, published by the New York Times Magazine, reporter Michael Moss (with Gabriel Johnson) dive into society's aversion to broccoli, with the help of a Boulder, Colorado-based ad agency tasked with marketing the oft-insulted vegetable.

"I'm trying to answer a question," Moss states early in the video. "What would it take to get people to eat better?"

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