New logo for Rotary Book Sale
Rotary Club of Chilliwack is looking to bring in new energy and new faces to the annual Rotary Book Sale with its new logo.
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After 24 years, the Rotary Book Sale is getting a new cover.
Chilliwack Rotary Club has rebranded its widely popular book sale, with a new logo, hoping to pump in new energy, and bring in new faces.
The hand-sketched logo, designed by Rotarian, and renowned Chilliwack artist, Jonathan Milne, is full of life with shadows of book lovers excitedly waving their books in the air, and with stars and streamers falling all around them. And the words BUY! READ! RETURN! pop off the top of the page.
"We didn't want just type anymore," said Milne. "We needed something to lift out of the paper and grab people's attention. We needed something that would give us an identity."
Milne has years of experience in graphic design, paper sculpture illustration and fine art in both Australian mediums and Canadian mediums. In Chilliwack, he's designed the logos for the Great Blue Heron Nature Reserve, Central Community Park, Chilliwack Landing Leisure Centre, Fraser Valley Philharmonic Society, and more.
"I wasn't just coming in cold," said Milne, who's been a Chilliwack Rotarian since 1996. "I have enormous experience in the graphic design area ... this is what I can contribute to our club."
The annual book sale has been running for 24 years, bringing in book lovers from all over the Fraser Valley, some even from Vancouver. It's a major fundraiser for the club, but also a major social service to not only the Chilliwack community, but also to communities in third-world world.
Any useable book that is not sold at the sale is shipped to third-world countries so that underprivileged people can also enjoy the release of a fictional escape or the gained knowledge of an educational book.
"We are a green event with very little waste," said Rotarian Sharon Blaker. "We wanted to let our community know the value of the book sale by using the three little words: BUY! READ! RETURN!"
The book sale sells, on average, 100,000 books in one week alone. Books to be found include best sellers, romance, Harlequins, mystery, war, western, and even some collector editions. Records, CDs, DVDs and selected magazines will also be up for grabs. And the prices are none too shabby, ranging from $1 to $5 for both fiction and non-fiction. Collector books are individually priced based on research.
"This is our biggest fundraiser and involves most of our 190 plus members at some time throughout the year," said Blaker. "We raised just over $80,000 net last year."
Funding from the sale went into Rotary projects like the Chilliwack Hospital extension, Central Community Park, school scholarships, breakfast program at Central elementary, Rotary trails and more.
The Rotary Book Sale is from Oct. 18 to Oct. 24 at Chilliwack Mall. Doors open at 7 a.m.
kbartel@theprogress.com
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