EDITORIAL: Local information remains our mandate
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If there is one constant in this ever-changing world of ours, it is precisely that – change itself.
And the rate of that change seems to be increasing at remarkable speed, particularly in terms of communication. In virtually just one generation, how we communicate individually, corporately and globally has undergone dramatic developments.
The Internet has transformed communication beyond what few would have thought possible just a decade ago.
Twitter, Facebook, YouTube – all are terms that have become mainstream in just a few short years.
The demand for information is insatiable, and it’s expected to be available immediately. The ability to interact, comment and participate in the information gathering and dissemination process is taken for granted.
In such a dynamic environment, communication-related businesses have had to re-invent themselves, including newspapers.
The Abbotsford News has embraced the new technologies with a powerful 24/7 web presence, and our online readers are engaging in record numbers.
This week, The News acknowledged the changing expectations and preferences of traditional newspaper readers as well, with a transformation to the popular compact, or tabloid size.
However, we also recognize and appreciate what has not changed – the need for hyper-local information about the city in which we live.
It is the lifeblood of the community paper, and it will run just as strong as ever.
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