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Vernon artist Jodi Pederson hits a career PEAK
Vernon-raised musician Jodi Pederson won’t be forgetting her 26th birthday anytime soon.
On June 11, she received one of the biggest boosts to her music career so far, when it was announced that out of 250 applicants, she was selected as one of 12 artists for this year’s PEAK Performance Project.
The intense B.C. music competition, headed by Vancouver radio station 102.7 The PEAK, is designed to promote, educate and develop independent artists.
“I felt a huge wave of pride as they announced... ‘and from Vernon, B.C... Jodi Pederson,’” said the artist, who soon after graduating from Kalamalka Secondary School was discovered by Toronto music producer Jack Lenz.
She is now living, performing and recording her music in Vancouver.
“Being chosen as one of the 12 artists, from 250 applicants, for The PEAK Performance Project has already had an impact on my career. The amount of support I have already received, and will continue to gain, is paving the pathway I’ve worked so hard for, for years,” she added.
Pederson entered two new songs –City Lights and Boys– into the project.
“I chose these two songs in particular for the Peak Performance Project because they really capture the new sound I’ve been crafting over the years since my first album, Seasons (recorded and produced by Lenz Entertainment in Toronto.)
“City Lights I wrote when I first moved to Vancouver. The lyrics came to me as I overlooked the city from my 13- story apartment, and fell in love – just a small town girl coming to a big city of arts, fashion, culture and new adventure,” she said.
“Boys, well, I guess that one’s pretty self explanatory. This one was definitely inspired by some heartbreak. I always try to harness the emotions I’m feeling to at least get a good song out of a bad experience, something I’m sure we can relate to. And fellas, you go on ahead and sing ‘girls will be girls!’”
Now in its seventh year, The PEAK Performance Program has changed the lives of 100 artists and created a vibrant music community in B.C. and has just expanded into Alberta.
Administered by the Music B.C. Industry Association and Alberta Music Industry Association, Pederson will join her fellow artists in an intensive, one-week bootcamp in the music business held at Rockridge Canyon in Princeton.
“We will be challenged to complete business plans, create and record new songs, perform at showcases, and more,” said Pederson.
Artists will benefit from mentorship with some of the music industry’s top professionals and performers. Each of the finalists will receive a base camp award of $5,000 to spend towards career development. In addition, all the artists will have the chance to perform live in Vancouver as part of The PEAK Performance Project concert series. The top three artists will also perform at the finale concert, where they will take home $102,700 for first place, $75,000 for second and $50,00 for third.
“I am so thrilled and honoured to have been chosen, and cannot wait to work and play with all of the other incredibly talented artists. If I am so fortunate to make it to the final round, there is an online voting poll, and I would be so honoured to have my hometown of Vernon supporting me, and voting,” said Pederson.
More info is available at peakperformanceproject.com.