Vernon's SonReal takes home a coveted MuchMusic Video Award

Vernon raised hip hop artist SonReal (Aaron Hoffman) celebrates his win at Sunday
Vernon raised hip hop artist SonReal (Aaron Hoffman) celebrates his win at Sunday's MuchMusic Video Awards in Toronto. The rapper, who also presented at the awards show, took home the MuchFACT Video of the Year for his Napoleon Dynamite-inspired video Everywhere We Go.
— image credit: submitted photo

Score one for SonReal.

The Vernon raised hip hop artist, born Aaron Hoffman, won the MuchFACT Video of the Year award for his Napoleon Dynamite-inspired video Everywhere We Go.

The W.L. Seaton grad also presented at the internationally renowned music award show, which took place at MuchMusic's headquarters in Toronto Sunday.

"I am just grateful to be here," said SonReal, in an e-mail to The Morning Star, "It's my first MMVA so it's extra special. Last year we came here and had to fight to get interviews and press, and this year it's a totally different story… My publicist has got me working overtime... lol."

Directed by Peter Haung and produced by Mad Ruk Ent., Everywhere We Go features SonReal as a Napoleon Dynamite-type character hanging out pool-side, trying to stay cool.

The video has been on regular rotation on MuchMusic since it was released last fall, has received more than one million views on YouTube,  and according to The Georgia Strait, is the biggest independently released song to ever be produced by a Vancouver artist.

The song and video was also the lead in to SonReal's latest album One Long Day, released in January.

The last couple of years have been huge for the 28-year-old rapper, who was also nominated for his second Juno award earlier this year for Rap Recording of the Year. He was nominated in the same category at the Junos last year for his album, The Closers, with Toronto’s Rich Kidd and was also nominated at the 2013 MuchMusic Video Awards for Hip Hop Video of the Year for the song, Hometown, which was partially filmed in Vernon and Coldstream.

"We put 10 into writing great songs and creating visuals to accompany them, to be recognized for it at Canada's biggest award show is humbling. Thanks to MuchMusic, MuchFACT and especially all the fans that support what we are doing," he said.

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