CFBX looking for sponsors

There are many ways radio station CFBX is different from other commercial stations.

It can be seen in its programming — eclectic is how station manager Brant Zwicker described it.

It can be seen in its on-air and technical staff; there are only two paid employees and, as a campus station, everyone else comes from the Thompson Rivers University or the city at large.

Having two staff makes it hard to get out and sell advertising, Zwicker said.

Instead, the station is promoting its sponsorship program.

(Disclosure is now required: My husband and I sponsor Democracy Now).

It costs $40 a month to sponsor a show, Zwicker said, and, for that amount, the sponsor is guaranteed 15 seconds at the beginning and end of the show.

In a month, that adds up to just two minutes but, for $40, Zwicker said, it’s a good price.

In five-week months, the amount is the same.

Zwicker said sponsorships allow advertisers and station supporters to target their messages.

“Every kind of music you can think, classical to punk, political to sports, there’s a target market for anyone,” he said.

Zwicker said advertising on commercial stations can be confusing sometimes if someone is looking for a target audience “because its’ the same thing at 8 a.m. as it is at 8 p.m.”

My family chose Democracy Now, an independent news program that comes out of the U.S., not for advertising purposes — the intro and exit seconds just identify us as sponsors — but because it represents a media collaboration that is all about hearing alternate voices talk about government policies, peace, analyses and other realities that combine to promote the concept of democracy.

Some sponsors choose short-term contracts to determine if the advertising opportunity works, Zwicker said, while others are in for the long haul because they support the station.

And, with the station accessible online, the potential audience is no longer restricted to the campus and areas of the city adjacent to it.

Anyone interested in sponsorships can email Zwicker at radio@tru.ca or call him at 250-377-3988.

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