Community Papers

Speak Your Mind–Ann Hoodicoff

Ann Hoodicoff, representing Platinum Sponsor Denham Ford for the 2014 Kootenay Women’s Show. - Photo Wells Photographic Design
Ann Hoodicoff, representing Platinum Sponsor Denham Ford for the 2014 Kootenay Women’s Show.
— image credit: Photo Wells Photographic Design

Ann Hoodicoff is the Financial Services Manager for Denham Ford, and represents them for their Platinum Sponsorship of Speak Your Mind, The 2014 Kootenay Women’s Show.


Q: Car sales is a fairly male-dominated industry. Are there advantages or difficulties in being a woman in your position at the company?

A: I agree that in Cranbrook it can be a fairly male-dominated industry, however, at Denham we are always looking to add women to our team.  As I am the Financial Services Manager, I deal with the clients after the sale is agreed upon.  I then walk them through the financing process and discuss all of the additional options that are available to them.  I don’t believe there are advantages/or difficulties in being a woman in my role with Denham, rather it’s more characteristics.  Above all you have to be customer oriented, be able to really listen to what the client wants or needs, be able to clearly explain options, be detail oriented and of course work with the financial institutions to get the best finance option available for the customer in a timely manner.

Q: There can be some fear in purchasing a new vehicle. What questions can a woman ask of their sales person to make it a better experience all round?

A: Purchasing a vehicle can be a stressful situation for some people.  I believe that knowledge is the best thing to arm yourself with.  Ask all the questions you can.  A good salesperson will take the time needed to answer all questions and address any concerns that the customer might have.  The sales process has changed a lot over the years and at Denham we really strive listen to the customer and to explain all of the options and features that a vehicle has.  The customer might want to give thought to how they will use the vehicle, for example, are there kids?  Will they need room for sports equipment?  Do they need four wheel drive?  What kind of payment are they budgeting for? Is gas mileage a priority?

Q: Why has Denham Ford shown such support for this and other Kootenay Women’s Shows?

A: Denham Ford believes in community first and foremost.  They are contributors on many different levels.  That said, they support the Kootenay Women’s shows as they believe that women are major decision makers.  More women are purchasing vehicles than ever before and if they aren’t the purchaser they are often major contributors to the purchasing decision. You would be surprised at how many sales are contingent upon the wife’s approval.  I initially came to Denham Ford as customer and chose Denham Ford specifically because of the way I was treated.  They quickly determined I was the buyer and asked me what I was looking for rather than directing all conversation to the male friend I was with. In my personal experience, Denham Ford has been a place that actively promotes my personal and professional growth and well-being on many levels. They promote being the best you can be and that’s what the Kootenay Women’s show is all about.

Q: Is there a woman in business, art or other walks of life that has inspired you personally? If so, why?

A: There are so many people who have inspired me.  I believe different people are placed in your path for different reasons.  Professionally, Lori Sissons, whom I worked with for many years when I was in banking, taught me so much about customer service and going above and beyond.  Personally, my Mother, who taught me early on to be strong and independent; to think for myself, to reach for the stars.  She taught me how to handle life’s challenges and to never give up.  She led by example.

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