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Critteraid puts out call for new logo
Artists are being asked to put their pens to pads (paper or electronic) to help come up with a new design logo for the animal help organization Critteraid.
The society’s board of directors which oversees the non-profit operation, has asked for submissions from the public with the only stipulation being the logo must contain the word Critteraid and look good on the colour red.
“We’ve had a few submitted but they (board members) didn’t care for them. They just wanted it to have some sort of wow factor,” said director and long-time society president Deborah Silk.
“It is a difficult one because it’s very subjective, it’s like when you go shopping and you say, ‘I’ll know it when I see it,’ it is really a difficult thing. It’s just time we have our own logo, actually registered something and trademarked it.”
Up until now, the group which was formed in 1992, has been using a variety of other types of identifiers.
According to Silk a large part of finding the perfect logo is the impossibility of incorporating every type of service Critteraid provides in the large region of the South Okanagan and beyond that it serves.
Silk has confidence however with the quality of artists there are in the region, the board will soon see the design it is hoping for.
“We’re sure somebody’s going to come up with something but we have to make a decision and we have a short period of time to do it,” she said. “We’re probably looking for something that we like that we would not even have considered otherwise.
“There are a lot of very talented people out there.”
There are really three main components to the organization, including, the Dog House, Summerland Cat Sanctuary and the Critteraid Farm.
Located on Giant’s Head road, just south of Summerland, the farm, a 10-acre spread, provides love and caring for everything from pigs to hamsters, horses to donkeys and everything in between. The Canadian Disaster Animal Response Team is the emergency animal rescue division of Critteraid and provides training for those interested.
Contact information for the organization can be found at critteraid.org or call 250-494-5057.