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Hit the road with the Free Press
Someone who shops local will be driving some fancy new wheels later this year.
The Prince George Free Press launched a shop and win campaign in July, and advertising manager Roy Spooner says the prize is a great one.
“We will be giving away a silver Chrysler 200LX, fully loaded, from Northland Dodge Chrysler Jeep. It’s been a long time since a car was given away in Prince George in this kind of promotion.”
The car arrived within the past week and you won’t miss it when you see it … it’s fully decaled. Free Press representatives will be driving the car to special events during the campaign, and it will also spend time parked at each participating merchant’s location.
The format is simple. Each Friday for 20 weeks, two full-page ads will run in the Free Press with more than 30 local merchants who are involved in the promotion. Go to any (or all) of the merchants and enter your name in the draw box.
Each retailer will pick a name from the box each week and that person’s name will go into the final draw from that retailer. The name will also be printed in the retailer’s spot in the following Friday’s ad.
At the end of the 20 weeks, each retailer will draw one ‘key’ name from the 20 finalists at their business.
“Those people will be invited to the wrap-up event, which will be held at Northland Dodge Chrysler Jeep,” Spooner said. “Each person will get the chance to pick a key, and see if it’s the one that starts the Chrysler LX200.”
The Free Press campaign is good on a couple of levels.
“It’s a great way to encourage people to shop local,” added new Free Press general manager Ron Drillen, “and it’s also a way for the retailers to have sort of a customer appreciation aspect. A lot of them wouldn’t be able to do a contest with a car as the big prize.”
Entrants must be 19 or over, and it is possible to have your name drawn at more than one retailer.
So it’s a great opportunity for retailers to drive people to their businesses – and a great chance for someone to drive off in a new car.