A year’s worth of fun in our own backyard
What’s your favourite thing to do in Prince George? Everyone is able to name a few items, but Tourism Prince George has come up with a diverse list of 365 activities that are all found in our own backyard.
The new initiative is called ‘TakeOnPG’ and will feature great activities and testimonials on the community through the eyes of those who know it best. A new website to feature the campaign (takeonpg.com) has been launched and will provide the opportunity for locals and visitors alike to discover unique activities within the Prince George area.
The campaign is intended to showcase the diversity of the community while amplifying the positive story of Prince George through a variety of channels.
The campaign title itself has a double meaning that implies both a challenge and an invitation.
Locals and visitors can take on any number of the 365 activities while exploring other peoples’ experiences to help develop their own personal take on Prince George.
“This is not only a tourism initiative, but a community one that we are really excited about,” said Aidan Kelly, CEO of Tourism Prince George, in a press release. “Sometimes we don’t realize the true asset we have at our doorstep by living in Prince George. This project provides a way for us all to discover new and positive experiences about where we live, which in turn can be shared with visitors and potential visitors to our city.”
Each month, the ‘Featured Take’ section of the site will show top activities relevant to the season, chosen by Tourism Prince George.
Throughout the year our best community asset, local residents, will step up and share their own stories and favourite activities via the ‘Locals Take’ section of the site. The third focal point will be the ‘Your Take’ section, which allows site visitors the opportunity to explore all 365 activities in the various categories that are broken out.
The campaign is social at the core and will involve the creation and sharing of digital content through various online platforms such as Facebook, Twitter, Instagram, Trip Advisor, blog posts and more. Each month Tourism Prince George will “take on” special challenges to help feature specific activities and make a connection to the community that will assist to build the profile of the city.
Check out takeonpg.com today to learn more about the diverse activities and choices that exist right here in Prince George.
Saturday, a community launch event was held at Exploration Place to feature the new campaign and engage with locals. Over 1,100 Prince George residents and families joined Tourism Prince George staff and board members to learn more about the initiative while participating in a number of local activities set up on location.