B.C. businesses encouraged to help wildfire victims

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BC-based NexGen Hearing is respectfully challenging businesses around the province to join them in supporting victims of the ongoing wildfires by participating in their 'Giving Back is Beautiful' movement. With 50 NexGen locations serving communities around B.C., the company initiated a challenge with all 50 clinic owners to donate a portion of profits to the Red Cross and the wildfire relief campaign.

"We wouldn't be where we are today without the support of communities around the province, and when those communities are in need, we want to help them," said Marke Hambley, president and director of operations of NexGen Hearing. "What began as a challenge to our NexGen owners has turned into something bigger – we now have sponsors who have joined the movement, and we thought it was a great opportunity to encourage businesses to give back to the very people who have helped build those companies through customer loyalty over the years.

"Helping others is a major principle and value of our corporate culture. It would be incredible if we could encourage any other businesses to participate."

NexGen has partnered with the Canadian Red Cross and has set up a donation page:

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