Business offers back-to-school tips

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As the lazy, hazy days of August wind down,, one of Canada’s leading online classifieds providers, offers a platform and tips to help parents and children stay within a manageable budget when preparing for the inevitable start of the 2014-15 school year.

With more than two million monthly users, sites have a large number and variety of items. Hosting ads for everything from electronics and instruments to furniture, jeans, backpacks and tutoring services, is a great place to start looking for those back-to-school essentials.

“It is important to realize that a lot of items for sale on our sites have had very little or no use whatsoever, helping parents save money for their kids who are returning to school,” says Lacey Sheardown, director of marketing for “People buy things and never get around to using them or simply outgrow them. It is surprising to some how much of the inventory on our sites looks brand new.” encourages parents to engage their children in the process of back-to-school shopping by giving them a budget and allowing them to search for the items they need themselves. This process gives them the freedom to find the brands and styles they really want, whether newer or vintage, while preventing a massive bill at the end of it.

Beyond and perhaps more important than the financial benefits of shopping for resale items, there are environmental benefits. Encouraging yourself, and your children, to decrease consumption and buy gently used items during the start of a new school year will help reduce carbon footprints before the first steps into the classroom.

In terms of online safety and security, being a family-friendly site is a cornerstone of the philosophy at Extensive work is done on the back end of the site to ensure that content is safe and appropriate for all ages and that exchanges are made in good faith. has rigorous ad monitoring standards and a community of users who actively participate in regulating the sites through reporting features.

“I guess the question is, why spend $40 on binders, pens and pencils, when you could spend $15, or less?” says Sheardown.

To learn more about money and planet-saving tips, visit the blog at


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