Business

Optimizing desktop websites for mobile a new Black Press service

Black Press is pleased to offer a new, exciting way to help its clients improve their online presence.

Smartphones are ubiquitous in today's society, and in ever-increasing numbers, people are using their devices to search for information and find new businesses.

Black Press is here to help create a way for your customers to easily read your company's desktop website on their cellphones.

"Sixty-four per cent of people access the web with their mobile phone," said Bill Barnes, from Mobile Marketing Solutions, the company partnering with Black Press on this new venture.

"And 73 per cent wanted a website they could read on a mobile," he said. People hate pinching and squeezing to pull up the details they require, with the main three being hours of operation, location and a phone number.

The real challenge for businesses is that, "sixty per cent of people leave a website immediately if it's not web-optimized for mobile," said Barnes.

Building an optimized mobile experience can be very expensive, but it doesn't have to be any longer.

Black Press' newest marketing service can take your existing website – and for an initial start-up cost and low monthly maintenance fee – and optimize it for mobile, putting all three main clickable items (hours, map and contact number) at the forefront. For a no-obligation discussion about conversion of your existing website to a fully optimized mobile site, email gomobile@abbynews.com or call 1 604-853-1144. Ask a Black Press consultant about the top 20 companies in Abbotsford most visited via a mobile platform.

This endeavour reflects Black Press' commitment towards offering full multimedia services to clients in Abbotsford and Mission. You can also visit: http://www.abbynews.com/gomobile/

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