Business

Rice Toyota reaches the Pinnacle

From left: Martin Pharand (Toyota Canada), George Hrvacanin (Toyota Canada), Andrew Rice (Courtenay Toyota), Tony Kelly (Toyota Canada), Brian Rice (Courtenay Toyota), Derek Rice (Courtenay Toyota) and Tom Kuch (Toyota Canada). - PHOTO SUBMITTED
From left: Martin Pharand (Toyota Canada), George Hrvacanin (Toyota Canada), Andrew Rice (Courtenay Toyota), Tony Kelly (Toyota Canada), Brian Rice (Courtenay Toyota), Derek Rice (Courtenay Toyota) and Tom Kuch (Toyota Canada).
— image credit: PHOTO SUBMITTED

Just days after Rice Toyota Courtenay celebrated its 31st year in business in the Comox Valley, Toyota Canada executives presented Courtenay Toyota with the Pinnacle Award. The Pinnacle is an award given to the leading Toyota dealer in each size category, emblematicv of excellence in customer satisfaction in both the sales and service departments.

The award is determined via survey results filed by actual customers through standardized automotive surveys conducted by JD Powers on behalf of Toyota Canada.

“I am extremely pleased to receive this award once again,”  said Brian Rice, owner and dealer principal of Rice Toyota. “Courtenay Toyota had received the award the last time in 2008 and as the bar gets raised every year, Courtenay Toyota had maintained its level, but was no longer the leading the category. Our dealership had been selected for a year-long consultation process provided by Toyota Canada in which all aspects and processes were reviewed and 2013 showed that we were not only the leader in our category, but also most improved.”

“Courtenay Toyota has always been a great place to buy a car or truck, we have always used a low pressure approach and have made sure that the customer is always 100 per cent satisfied,” said Andrew Rice, general manager of sales and administration. “Now, with just a few little tweaks in our sales process, we are making sure that the experience is even better.

“Not only are we one of the volume leaders in the automotive business in the Comox Valley, but now we hope to be one of the leaders in having the most satisfied sales customers.”

The service department at Courtenay Toyota has also made a huge contribution to the overall customer experience and the results of the Pinnacle Award.

“We have some great people working in front of our customers offering service to all makes and models of vehicles,” said Derek Rice, general manager of fixed operations.

One such great person is Cameron McGowan, who received a Pinnacle Award for customer service and satisfaction as the top service advisor in B.C.

“We believe in offering the most transparent and competitively priced experience making sure that your vehicle is properly maintained while still being economical for the customer,” added Rice.

Rice Toyota Courtenay (Courtenay Toyota) has been family owned and operated for over 31 years, employs 34 people and sold over 750 new and used vehicles in 2013.

They give back to community supporting the arts, cultural and sport activities, as well as supporting numerous charities in the Comox Valley. Visit them at 445 Crown Isle Blvd, online at www.courtenaytoyota.com, or on Facebook.

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