Business

Nelson Commons re-boots marketing efforts

A model of the future Nelson Commons development - Courtesy Kootenay Country Store Co-operative
A model of the future Nelson Commons development
— image credit: Courtesy Kootenay Country Store Co-operative

Plans to start construction on Nelson Commons have been delayed several months but according to the Kootenay Co-op Development Team, it’s still full steam ahead.

“We had hoped to start demolition early in the New Year” said project manager Russell Precious, “but late in the Fall when our disclosure documents were ready for signing we experienced an unusually high percentage of drop-outs.”

By late October the project had been fully subscribed as the Commons had allowed people to pre-select units without a firm commitment.

“So we had stopped marketing when the fall-out caught us totally by surprise and then we were into Christmas and had to wait until the New Year to renew our marketing program”.

Precious couldn’t confirm the reasons for people bowing out. In his words: “Our agreement with prospective buyers was for them to take full advantage of what we called ‘pre-buyers remorse’ but to let us know if they changed their minds.  It turned out that the reality of making non-refundable deposits nudged a bunch of people over the edge.  Perhaps we were a bit naive… after all dreaming is free.”

According to Deirdrie Lang, Co-op store general manager, the project is nearly 40 per cent sold and needs to add a further 15 sales before construction can begin.

“Having re-booted our marketing efforts throughout the region and even beyond, inquiries and visits to our sales office are steadily building once again and with the arrival of Spring and the traditional real estate season we hope to be breaking ground in June.”

To learn more about both the commercial and residential units available for purchase, visit their website at  nelsoncommons.ca.

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