Business

Vacation guide ‘perfect’ marketing tool for Nelson

Nelson will soon have a vacation guide to call its own.

Nelson Kootenay Lake Tourism, the Nelson Chamber of Commerce and the Nelson Star have joined forces to create a publication that will become the “flagship piece” for promoting tourism in the area.

“We needed to create a marketing piece that captures the stories, the people, the businesses and the activities that happen in this area,” explained Dianna Ducs, executive director of Nelson Kootenay Lake Tourism.

She feels that can be accomplished by partnering with the Nelson Star.

The new guide replaces the old Visitor’s Choice publication that is no longer printing in this area.

“We never owned the Visitor’s Choice, we just put an ad into it,” explained Ducs.

She said the new guide will create an opportunity for everyone to participate together and better represent the area.

“A lot of other destination areas, Revelstoke, Rossland and Kimberley, they all have their own vacation planners.”

Ducs said it’s fitting that Nelson produce its own guide.

“Now we get to drive the content, the look and the feel. It’s just the perfect marketing tool.”

She plans to distribute the magazine at trade shows in Vancouver, Calgary, Spokane and other areas as well as visitor centres and other areas.

“This is going to be my flagship piece.”

Karen Bennett, publisher of the Nelson Star said the new publication and partnership was long overdue.

“This new product will be an important tool in the promotion of tourism in our area.  The Nelson Star is excited to be a part of this project which will showcase all that  Nelson and the surrounding area has to offer,” she said.

The publication will be available in early March.

“We expect this to be a long and successful partnership,” added Bennett.

For information on advertising in the new product, contact the Star at 250-352-1890.

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