May 7, 2013 · Updated 10:13 AM

Shoppers line up for the opening of greater Victoria's first Target store. / Sharon Tiffin/News staff

A crowd of several hundred lined up outside in the sunshine to wait for the opening this morning at 8am of the first Target store in the greater Victoria region. The opening of the well known American retailer's Canadian stores has been highly anticipated.

The store was one of 22 opening today in western Canada.

The opening today was called a soft opening, the doors opening without any ceremony. An official grand opening will be held in a few weeks.

A second local store will open in Hillside Centre in 2014.