Business

SendtoNews, NASCAR sign video deal

DAYTONA BEACH, Fla., VANCOUVER, BC – Digital sports video news agency SendtoNews announced a multi-year worldwide digital partnership with NASCAR today, coinciding with NASCAR’s season-opening crown jewel event, the 55th NASCAR Sprint Cup Series Daytona 500 on Feb. 24. Under the agreement, SendtoNews receives worldwide rights to distribute NASCAR race highlights and other event content to thousands of member news outlets like bclocalnews/video.

“NASCAR has chosen SendtoNews to be a key part of its digital communications strategy, which is a great addition to our powerful assortment of content,” said SendtoNews CEO Greg Bobolo. “This deal enables SendtoNews to guarantee our media and advertising partners like Black Press complete highlights of NASCAR and multi-year access to one of the largest and most engaged audiences in pro sport.”

The new digital partnership between SendtoNews and NASCAR includes highlights from:

NASCAR’s premier event, the Daytona 500

NASCAR Sprint Cup Series

NASCAR Nationwide Series™

NASCAR Camping World Truck Series™

SendtoNews will distribute accessible, high-quality HD highlight packages leveraging NASCAR content for the needs of local and international digital media, beginning with the Daytona 500.

Highlights of race day content will be packaged and ready for download early the next morning after each event. Other content distribution may include archival footage, event weekend and post-event content (interviews, press conferences), Top 10 Drivers of the Week, Top 10 Events of the Month, and more.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, three international series and GRAND-AM Road Racing™ and the American Le Mans Series®, both known for competition on road courses. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. The next NASCAR Sprint Cup Series race will be the Daytona 500 on Feb. 24 at 1 p.m. ET on FOX. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

About SendtoNews

Headquartered in Victoria, with affiliate sales offices in Vancouver, Toronto, New York and San Francisco, SendtoNews is a trusted source of broadcast-quality sports highlights for over a thousand newsrooms across North America and abroad, including ESPN, NBC, ABC, FOX, CBS, TSN, CBC, CTV, Global TV, IMG Media, the Globe & Mail, Black Press and others.

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