Business

Richmond inventor to appear on Dragons' Den

Marco Longley with his invention, The HEFT. -
Marco Longley with his invention, The HEFT.
— image credit:

Richmond inventor Marco Longley's pitch to Canada's heavyweight investors airs Dec. 5 on CBC TV.

Earlier this year the couple appeared before Dragons' Den stars Arlene Dickinson, Bruce Croxon, David Chilton, Jim Treliving and Kevin O’Leary, seeking financial support for his invention, The HEFT. On Wednesday, Longley will gather with his invention-partner Anne, friends and family to watch the result on the 8 p.m. show.

The HEFT is a secondary handle for long shaft tools, such as shovels or rakes. It claims to make them instantly ergonomic, eliminating the need for the operator to bend. It boasts "patent-pending over-under flexible locking collars," which allow the user to click the HEFT on and off with a simple turn of the wrist.

Marco Longley, a self-described backyard inventor, said in an e-mail he's suffered chronic back pain for more than half his life, and he's eager to get his product into the market.

"I designed the HEFT to be used by anyone of any age, in any location and in any type of climate, to reduce pain and fatigue associated with bending and lifting. I just want people to be able to accomplish everyday activities with less pain and discomfort."

Dragon's Den debuted in 2006, offering aspiring entrepreneurs a place to pitch their business concepts and products to a panel of Canadian business moguls with the cash and experience to take ideas to the next level.

Last month, Sea Island-based Jet Pet Resort appeared on the show.

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