One advertisement as misleading as another
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Updated: November 04, 2009 12:22 AM
Nathan Hildebrand of SmartCentres complains that a recent “dumping ad” uses SmartCentre’s typeface and shows a photo that isn’t Salmon Arm.
What about the SmartCentres’ false painting of the proposed shopping centre, posted on billboards, postcards, endless newspaper ads and Internet places?
It shows a skyline that is not Salmon Arm. It looks more Canmore, Alberta. Is this resemblance to another resort town a coincidence?
The trees in the background are all conifers. Funny, all the trees along the river are deciduous cottonwoods.
The painting shows a small intimate shopping centre lined up east-west. The actual shopping centre will be long and narrow and lined up north-south, going far into the heart of the wetland and riverside areas around the Salmon River. Is this fake layout meant to discredit the scientists and First Nations?
SmartCentres plays fast and loose with its ads. The photo of a truck dumping by water is not factual, any more then SmartCentres’s shopping centre painting.
But if built, this project will mean a huge amount of dumping, since the property needs to be raised three metres higher to fend off floodwater each spring.
Think you’ll ever see a SmartCentres ad showing endless trucks dumping fill all over the property? Don’t hold your breath! SmartCentres ads are smoke and mirrors.
The truck dumping ad just uses SmartCentres own tactics.
The question now is: what other parts of the SmartCentres “story” are pure fantasy?
J. Molly Bell
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