Rob Ellis is sorry.

“I apologize to all our fans for that performance — and you can put that in the paper,” the Kamloops Broncos head coach told KTW, still reeling from his team’s 64-13 drubbing at the hands of the South Surrey Rams last weekend.

“That one was just embarrassing.”

The lop-sided loss to the Rams followed a pair of similar beatings in the first two weeks of the Broncos’ 2009 BCFC campaign — a 71-0 shellacking against the Vancouver Island Raiders to start the season and a 48-23 loss to the Victoria Rebels two weeks ago at Hillside Stadium.

Ellis said his team is better than that and shouldn’t be the whipping boy of the league.

“We weren’t beaten by a team that was better than us,” he said, again referring to the Week 3 home loss to South Surrey.

“We were beaten by ourselves.”

It’s become a familiar tune from Ellis — in his first year as head coach with the blue-and-orange — through the young 2009 season.

“It’s the mental mistakes,” he said. “We have to correct those.”

And hopefully they can tomorrow when the Okanagan Sun, a perennial powerhouse in the BCFC, make the bus trip from Kelowna to Hillside Stadium.

The Sun are coming off a huge win of their own last weekend — a 49-3 victory over the visiting Vancouver Trojans.

However, they showed their vulnerabilities in Week 1, when Victoria handed them a 34-21 loss in the provincial capital.

Ellis said he thinks his players can use their frustration to their advantage on the field tomorrow.

“Last weekend, that’s the first time I think I’ve ever seen our team give up,” he said.

“They were hanging their heads before, but now they’re just pissed off. They’re hungry for a win, and they want to give the fans something to come out and watch.”

But is Ellis convinced the anger of his squad will transfer into success on the field — and, hopefully, that elusive first win — tomorrow night?

“You would expect it to,” he said.

“I’ve got my fingers crossed.”