Ford delivers hands-free in-car communications

As of Jan. 1, 2010, it will be illegal in British Columbia to drive with a cellphone or entertainment device in hand.

But, with Ford SYNC, motorists

can stay connected in the vehicle while keeping hands on the wheel and eyes on the road.

SYNC is a factory-installed, in-vehicle communications and entertainment system designed to change the way consumers use Bluetooth-enabled mobile phones and digital media players in their vehicles.

SYNC will locate a Bluetooth-enabled mobile phone anywhere in the vehicle and answer a call with either a simple voice command or the touch of a button on the steering wheel.

It will convert text messages from the phone to audio and read them aloud, including translation of such commonly used text message expressions as “LOL” (laugh out loud).

To make a call, simply touch the phone button on the steering wheel, say the name of the individual or business, and SYNC will automatically connect to the number listed in the mobile phone’s contact list.

Browse the music collection on your digital media player, mobile phone or USB drive by genre, album, artist and song title using voice commands.

Ford has also taken the SYNC technology one step further with the addition of 911 Assist.

If involved in a collision that causes the airbags to deploy, SYNC puts the occupant(s) directly in touch with a 911 operator, all hands-free and at no extra cost.

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