RDBN takes aim at tourism: SWOT
Email
Print
Letter to Editor
Share
The Regional District of Bulkley-Nechako will be going ahead with a plan to grow regional tourism through a two-pronged plan.
The first part of the plan will be to develop a destination profile which will have compiled information concerning tourism attractions, activities, and amenities from across the region and will identify ways to combine them to create marketable tourism experiences, according to a report from the regional district.
“The destination profile will seek to identify the full range of assets that may be used and/or combined to attract tourists to the [regional district],” continued the report.
Following that phase, the information from the profile will be used to develop a tourism marketing campaign “which seeks the depth of tourism offerings and experiences to potential visitors in a manner that entices them to visit the region.”
According to Lana Fitt, Regional Strategic Development Analyst for the regional district, this plan came out of a five-year action plan adopted last January and was not made out of any reaction of dropping tourism numbers.
“The reason tourism was included in [the plan] was mostly surrounding the Mountain Pine Beetle epidemic and the need to diversify our regional economy,” explained Fitt.
“So it’s a bigger picture, it’s not something that targeted tourism.”
Other focuses of the action plan were mining and agricultural initiatives.
In preparing the destination profile there will be consultation done with tourism operators and related organizations, such as Visitor Information centres and local Chambers of Commerce, said Fitt.
Work on the profile is slated to begin this November and the marketing plan will be implemented in mid 2010.
v2
